The German airline led the way in nurturing an excellent staff orchestra and flying it around the world to new destinations.
Now Air France has set off in pursuit with a film of Stravinsky’s Firebird made with the Orchestre Philharmonique de Radio France and conducted by one of its own pilots, Daniel Harding.
The feature film was shot in a hangar at the Paris Charles-de-Gaulle airport, with some stray luggage visible at the periphery.
It’s a decent performance, only slightly pretentious in concept and execution. Airlines are presently in an all-out campaign to upgrade their image in order to attract business-class and first-class passengers.
Harding is music director of the Swedish Radio Symphony Orchestra and a part-time Air France pilot.