Kendall Jenner’s bikini collection keeps growing.

Hattie Tennant and Minna Bunting founded Fruity Booty in 2017 with the aim “to create underwear for women and not for the male gaze,” as they told British Vogue. The London-based brand, which specializes in lingerie made from deadstock materials, recently launched a limited-run swimwear capsule – and it’s just had the seal of approval from a supermodel. 

The Zoe bikini from the collection, made from a gingham seersucker fabric, caught the eye of one Kendall Jenner, who wore the cheery two-piece on holiday. 

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The supermodel posed for pictures in the red and white set on Instagram: one snap shows the model sitting cross-legged on a stripy beach towel with a tote bag close at hand, and Kendall also shared a close-up that showed off the bikini’s underwired bra and heart detail. It’s not the first time Kendall has flown the flag for the Brit label – she wore Fruity Booty’s tiger-print bra, underwear and matching feather-trim gloves back in 2020. 

This summer, Kendall has been busy topping up her Instagram feed with wanderlust-inducing shots of her in swimwear, sunny separates (see her slinky Noughties-era dress by Jean Paul Gaultier with a matching bikini), and summer dresses. Her hectic schedule of trips demands a lot of swimwear, and her collection includes pieces by Heavy Manners, Dos Swim, Sommer Swim and a ruffled set from her friend Gigi Hadid’s collaboration with Frankies Bikinis. Jetting off somewhere soon? Look no further than Kendall’s feed for summer packing inspiration. 

This story originally appeared in British Vogue.






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