If you use Instagram, you may have seen a post being shared asking the platform creators to stop prioritizing videos a la TikTok and return to showing users pictures of their friends. The post in question, which asks those behind the app to “make Instagram Instagram again,” was already pretty popular. But once Kylie Jenner and her big sisters Kim Kardashian and Kourtney Kardashian — who have a combined total of over 870 million followers — shared it on their Instagram Stories, it went super viral, and Instagram took notice.
As noted by NBC News, head of Instagram Adam Mosseri hopped on his official Instagram account to seemingly respond to the backlash about a day after Kylie and her sisters shared their thoughts. Instagram users have previously voiced their frustrations with new versions of the app, which prioritize video-based content like Reels and content from people they don’t follow.
“If you’re seeing a new, full-screen version of a feed or you’re hearing about it, know that this is a test,” Adam explained. “It’s a test to a few percentage of people out there, and the idea is that a more full-screen experience, not only for video but for photos, might be a bit more fun and engaging experience. But I also want to be clear, it’s not yet good.”
Adam added that photos will always be part of the app, but said that more users are consuming video. “I have to be honest, I do believe more and more of Instagram is going to become video over time,” he said. “We see this even if we change nothing.”