Premiere: Watch “Salt” by Floss Jordan – EQ Music Blog

Last weekend, in the UK. Daylight saving time took place. We shifted the clocks back one hour. Thus meaning, Autumn is officially here. Therefore signifying, days will be both darker and shorter. Plus the rhythm of life noticeably will change also. Meanwhile, the animal kingdom prepares for hibernation. Music, however, doesn’t feel any of these effects so much. Hibernation doesn’t apply in this instance. Yet, at this time of year. Music releases sometimes do tend to slow down a bit. Although as far as I can see this has not yet started to happen. Neither have emerging artists stopped springing up. As a matter of fact. I have a newcomer artist I am excited to introduce to the EQ Music Blog readers. The rising London-based singer-songwriter/ musician Floss Jordan. I am thrilled and also honoured that I get to premiere her brand new release, “Salt” on the blog today.

Floss marked her arrival on the music scene in 2020, with the track “Kings & Queens“. Upon release this. There was nothing but positive feedback, praising the emotive, alt-pop song. An achievement I feel sure is soon to repeat itself, when the new track “Salt” is released tomorrow

Inspired by several toxic relationships. Floss comments that “the song (“Salt“) is about the juxtaposition of saltwater being cleansing, but also corrosive”.

It is fair to say. The offering is not a bubblegum pop effort by any means. The style of pop she uses is that of a haunting, and ethereal musicality with added dramatic flair. When allocating a pop category for Floss. I find that the music sits nicely beside that coming from Christine & the Queens, Björk and Jessie Ware. Although, since listening to “Salt” more than a few times. I note there is a similarity with Imogen Heap which I also deem worthy of a mention.

Floss Jordan’s sophomore offering exudes astute, lyricism, along with intense and intelligent musicality. The video directed by Rebecca Philips matches the earnest feelings present in the song.

In the visual Philips, says she “Wanted to explore. The wounding, yet transformative relationship we may have with ourselves, when we find we are trapped in a toxic place.”

She adds, that the concept visual, “asks that the viewer considers the link between transformation and destruction.”

By night, Floss Jordan is an international DJ. By day she is quickly becoming increasingly noticeable for her future-forward styled pop. As seen in the track “Salt“. Her brand of pop is attention-grabbing. It brings a new sound universe to the listeners.

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